Cyber Crafts is a Pay-Per-Click (PPC) management company in Bangalore.

PPC is a type of advertising on the internet where you put ads with certain service providers (like Google, Yahoo & Bing) and pay only when the ad is clicked.

PPC is still a relatively less understood method of advertisement for business owners who have websites and online trading. Nor do they realize its enormous potential for increasing their online presence and bringing traffic to their websites. Many times even those who understand the basic search engine marketing methods fail to make the distinction between PPC ad campaigns and organic search engine optimization.

PPC advertising is the placement of a small ad on the results page for a specific keyword or keywords in return for a pre-decided payment only when a visitor clicks on the ad. Advertisers pay nothing to appear on the results page; they only pay when someone actually clicks on their ad and. Hence, the advertiser benefits because somebody clicks only when they are serious about looking for any service or product. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

SEO v/s PPC

Organic SEO and PPC advertising are effective methods of generating web traffic towards your website and business. You could use both strategically to maximize your site's profile in search rankings. However, financial constraints often make this difficult, and trying to do both on a limited budget or with minimum resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. For your benefit, we are listing the advantages of both separately. Please note right now that, as per popular understanding, organic SEO is preferred over PPC advertising. Yet in few cases PPC advertising can make better impact for you.

• People prefer clicking on organic search results more than PPC ads.
• People trust organic search results more than PPC ads.
• PPC advertising gives results as long as you are running a PPC campaign. SEO, if done properly, has no time deadlines. It will bring you traffic as long as it is better than the SEO campaign of your competitors.
• PPC costs can increase during peak times like holiday seasons, festivals. SEO prices remain constant always.
• PPC brings results almost instantly whereas SEO campaigns bring results from 1 to 3 months.
• PPC campaigns can be handled by you, if you have enough knowledge how to conduct it with the help of the Search Engine's executives. For a serious PPC campaign you will require a PPC management company who will handle the campaign for you. SEO campaigns always require the services of a SEO agency.
• Sometimes an SEO campaign fails for various reasons such as bad SEO tactics, web server failure, poor website design, etc. PPC campaigns do not depend on these things and can bring you business irrespective of these problems.

Some reasons to choose a PPC campaign:

• It’s easy to create short term, maximum impact campaigns to meet seasonal demand.
• You can add, remove or pause any keyword at any time to reflect changing stock availability and seasonal demand.
• You can target users demographically.
• PPC offers immediate results - You can open an account and set up camp on page one of the search engines in less than 30 minutes.
• If your web site is mainly Flash or image based, you won’t have the same headaches you’ll encounter when optimizing for organic search.
• You can quickly establish a presence on hundreds of other relevant web sites by doing a little investigation.
• You can buy your way to the top of the search engines and continue to sit atop the search results for as long as your budget allows.
• PPC is not just about text based adverts. Modern pay per click encompasses image and video advertising.
• You can create a mobile campaign within a normal PPC account to target the millions of users searching the web on their mobile phones.
• You don’t need to make any changes to your site or invest in an ongoing development service to profit from PPC advertising.

There are many more advantages and disadvantages of both versions of the campaigns. Contact us now and we will help you to conduct an effective PPC campaign.